Interactive Business Plan
Strategic Roadmap: Fiscal Years 2025-2027
This dashboard summarizes the strategic plan for Hundred Acre Goods, LLC. It blends the "whimsical comfort" of a unique brand with the "trusted commerce" of a high-efficiency auction model. Our goal is to capture a 2.0% share of the $25-35M Mid-Michigan liquidation market by Year 2, driven by a lean operational model and a strong focus on high-value estate and specialty auctions.
Snapshot: Key Metrics
Funding Goal
$35,000
To secure operational runway for aggressive growth.
Year 1 GMS
$325,200
Based on an average of 2.0 auctions per month.
Breakeven Point
~5 Months
Achieved via high-margin fee structure and lean overhead.
The Vision & Market Strategy
Our strategy is to build a highly trusted, scalable brand that differentiates itself from traditional auction houses through a modern brand voice, data-driven efficiency, and community-focused engagement.
Brand Identity: "Treasure the Hunt"
The brand is built on a "whimsical comfort" theme, inspired by the Hundred Acre Woods. Our logo (a tree hollow with hidden treasures) and warm color palette (forest green, gold, brown) create a feeling of trust, nostalgia, and discovery. This approachable tone is our key differentiator.
Mission
To offer a transparent, enjoyable, and efficient auction experience where buyers find value and sellers gain peace of mind.
Vision
To be the most trusted and entertaining online auction hub in mid-Michigan, scaling into a multi-state platform.
Target Market: $25M-$35M Annually
We are targeting a 2.0% share of the active Mid-Michigan online liquidation market by Year 2.
🎯 Buyers (Discoverers)
Adults 30-65 who value "the hunt." Includes resellers (flippers), contractors, and collectors seeking unique finds.
🤝 Sellers (Liquidators)
Local families, estate reps, and businesses needing a reliable partner to liquidate assets quickly.
Competitive Edge
1. Trusted Entertainment
Live video previews and "Meet the Find" storytelling drive a 55%+ target repeat buyer rate.
2. Operational Precision
Streamlined logistics and software integration enable a 7-10 day turnaround from intake to payout.
3. Community & Loyalty
Gamified engagement (loyalty tiers, badges) makes us the "first stop" for local bidders.
Year 1 Marketing Allocation ($4,200 Budget)
Budget prioritized on driving high-intent seller leads (Radio, Partnerships) and building a sticky buyer community (Social).
Operations & Growth Plan
Our model is built on lean, scalable operations, starting in a self-storage unit and expanding to a full-service warehouse by Year 2.
Phased 5-Year Growth
-
1
Year 1: Proof of Concept
Operate from self-storage. Avg. 2 auctions/mo. Hire initial Logistics & Listing staff.
-
2
Year 2: Warehouse Transition
Move to leased warehouse. Scale to avg. 4 auctions/mo. Hire 5+ staff.
-
3
Year 3: CapEx Acquisition
Scale to avg. 6 auctions/mo. Self-funded acquisition of fleet (trucks, trailers) and equipment.
-
5
Year 5: Statewide Leader
Transition to owned facility. Compete with major regional players.
Specialty Auction Strategy
Growth into high-margin categories (heavy equipment, real estate) will be managed via a lean "middleman" model, using licensed brokers per event.
⚠️ Critical Compliance: Firearms
Strict adherence to ATF & Michigan state laws is our #1 priority to mitigate liability.
We operate as a "Consignment & Regular Business," requiring an FFL partnership. We take possession of firearms and are considered "engaging in the business." We do NOT rely on the high-risk "estate agent" loophole.
Pistols:
Buyers must have valid MI License to Purchase (LTP) or CPL. We complete Pistol Sales Record (RI-060) and file with law enforcement within 10 days.
Long Guns:
Buyers must have LTP or CPL. We maintain sales records for all transactions.
All firearms are stored in commercial-grade safes AND/OR secured with locking devices at all times. This prevents unauthorized access and mitigates criminal/civil liability.
Financial Plan & Projections
Our model is designed for rapid profitability. We are seeking $35,000 in funding to secure the initial ramp-up.
3-Year Growth Projections
Net Profit grows from ~$38.7k in Year 1 to over $144k by Year 3 as auction volume scales.
Profit Distribution
Profits are reinvested (53%) or held for contingency (35%), with 12% shared with staff.
Founder & Team
Founder Tysha Fields, Sr. provides the core expertise in logistics, design, and heavy equipment operations (from GM) to manage this aggressive growth.
Staff Loyalty Model
- 12% Profit Sharing Plan: Aligning team goals with company success.
- Skill Investment: Funding broker licenses and IT certifications.
- Lean Management: Cross-training staff for maximum flexibility.
Risk & Mitigation Plan
| Primary Risk | Mitigation Strategy |
|---|---|
| Brand Differentiation | High-velocity processing, live storytelling, and Tysha Fields’ logistics expertise. |
| Pricing / Sourcing | Competitive 24% total fee attracts volume. 5% referral fee for Realtors/Estate Planners. |
| Logistics Bottleneck | Immediate Year 2 warehouse move, funded by Year 1 profits. |
| Cash Flow & Staff | 35% Net Profit Retention for CapEx. 12% profit-sharing to reduce turnover. |